Where can you meet Marilyn Monroe, enjoy a cocktail under the Eiffel Tower, sipping drinks with a rare snake, or take an immersive journey into the Beatles White Album, all under one roof? Cocktails in the City, a one night only cocktail festival held at The Majestic Downtown, promises to be just the place.
After successful stints in Scotland and England, Cocktails in the City crosses the Atlantic for the first time to Downtown Los Angeles. Steve Kelly, CEO of Cocktails in the City, said he chose Los Angeles for the group’s first event in the United States because
“This city often gets overlooked on a global level when we think about the best bar cities across the world. We wanted to give the City of Angels a chance to experience it all in one place and discover the incredible talent living right under our noses!”
Cocktails in the City will showcase bartenders from thirty of LA’s elite bars who will be serving one-night-only libations.
Whether you’re a cocktail connoisseur or a casual consumer, this lavish event will have something to fill your drinking desires.
“Cocktails in the City is for anyone who appreciates a well-made cocktail, a well-designed bar, or who just wants to have a great night out. No matter what age, color or orientation. The focus is on fun, celebrating the best of LA’s bar scene and giving consumers the chance to experience some unique drinking experiences.”
Cocktails in the City will give guests an experience that goes beyond just a great drink.
Each bar has been matched with a liquor brand to feature a unique cocktail and interactive pop-up venues that will create amazing interactive and immersive experiences. Kelly said that LA will improve upon Cocktail in the City’s acclaimed European editions,
“We’ve modified the format of the event to allow our participating bars more freedom in the design of their pop-up concepts.
No boring fixed sizes, shapes or styles of booth. The bars have creative license to build whatever they want. We can’t wait to see what they come up with!”
Highlights include Big Bar and Hennessy’s midnight in Paris theme, The Peppermint Club and Old Forester’s Prohibition-era cabaret lounge, Normandie Club and Copper and Kings Brandy’s the Beatles’ White Album experience, Wolf and Crane and Toki Whisky’s authentic Japanese drinking experience, and Otium and Grey Goose Vodka’s hidden bar. A panel of esteemed judges will be tasting cocktails and honoring one bar and brand with the Best Signature Cocktail award.
Guests can have their say by casting their vote for the Best Activation award prior to the end of the night.
Cocktails in the City is more than simply food and drink. A bar-school boot camp will give guests hands-on experience making classic cocktails with some of LA’s best bartenders. Live entertainment will be provided by special guests and top DJs. Participants will also be able to enjoy group photo booths which will, according to a press release, recreate “iconic bar scenes from Hollywood movies.”
A wide variety of food options will accompany the plethora of beverages available.
For those looking for a healthy option, Kye’s will serve “Kye-ritos”, handheld bowls, and bread-free
sandwiches. For those out to indulge, Trejo’s Tacos will be sure to please, featuring their sumptuous artisanal delights, available with meat, vegan, and vegetarian options.
- Bronzed Aussie Pie Company will satisfy your sweet tooth.
- Seasons Soda and Topo Chico will provide complimentary sodas and water across the venue.
If you need another reason to attend, Cocktails in the City has partnered with My Friend’s Place to donate all profits towards helping homeless youth. For over 29 years, MyFriend’s Place has been offering resources such as food and support services to homeless youth between the ages of 12 and 25. Kelly said that,
“Youth homelessness is a clearly massive issue for Los Angeles.
Given the target demographic of our event, we felt it would resonate with people. Also, as My Friend’s Place is privately funded we wanted to not only raise money but also awareness of their amazing organization and the work they do.”
Cocktails in the City will be held on September 23rd at The Majestic Downtown on 650 S Spring St. www.cocktailsinthecity.com
