Skyspace, widely known for its all-glass Skyslide – a 45-foot adventure that wraps around the exterior of the U.S. Bank Tower, now allows visitors to explore how the mecca of creativity is…
Oue Skyspace – Now home to its guests’ most beloved movies, TV shows, music, bands, sports teams and more through the lens of everything Scene, Heard, Played, and Only in LA…
The award-winning space features an immersive video introduction to creatively dictate what guests are about to embark on. Followed by a 3D red carpet simulated photo stage, multi-player vocal recording booth, a life-size replica of a combined professional locker rooms for LA’s prominent sports teams, and an interactive digital graffiti art wall.
LED corridors feature footage of LA’s creative contributions unique to Los Angeles and its neighborhoods, and is guided by actor/comedian George Lopez who plays virtual host. Celebrities and local personalities including Mayor Eric Garcetti, American rock band KISS, Jason Bentley, Larry Mantle, and more – make virtual cameo appearances throughout, sharing LA facts and trivia.
“We’re excited for the re-opening of the redesigned retail space, and honored to be the recipient of the AAF Awards. At The Sheppard when we pursue a client opportunity, we look at the consumer journey from the beginning, middle and end,” said Matthew Sheppard, Partner and Creative Director at The Sheppard.
“For Skyspace we wanted to elevate the guest experience to a multi-faceted destination with both digital and analog content rooted in the theme to stand apart from anything else a consumer can experience in Los Angeles, a virtual storytelling experience – one that would attract locals and tourists alike and keep them coming back for more.”
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As the marketing agency of record for OUE Limited, The Sheppard completed the new multi-level visitor experience project in Q1 2019. The three-phase project included more than 20 artists and contributors. Following completion of Scene, Heard, Played, and Only in LA, The Sheppard redesigned the retail space in February 2019. Since the renovations, Skyspace LA reports a 47% increase in visitors to the website, with visitors’ dwell time increasing by 30%.
“The end-result of this entire project exceeded our expectations,” stated Peter Johnston, Senior Vice President, of OUE Limited. “The Sheppard materialized our business goals by creating an entirely new and elevated visitor experience.” Johnston continued, “Scene, Heard, Played, Only in LA weaves the people, vibrant cultures, industries and diverse communities who’ve helped establish LA as the creative capital of the world. We’re excited to offer visitors this new experience and new retail space where consumers can discover their favorite parts of Los Angeles and take a small token of it back home with them.”
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